- Written by Charlie Stinchfield
The domain name you select for your business is one of the primary factors that search engines use to rank you site. When selecting a domain you are given two options:
*Note: We will use “Mr. T’s Custom Golf Clubs,” as the example company.
- Choose a domain that reflects the keywords you wish to rank for i.e.
- Choose a brandable domain name i.e.
Both options have their pros and cons, but which ever route you choose understand that Website SEO is a long process… not a short race. Selecting a domain that reflects directly to the content of your website increases the likelihood that search engines such as Google and Bing will rank your Web site for related keywords. Choosing a brandable website isn’t a bad option, but it is more difficult approach to overcome. Google, Yahoo, and ebay all chose the brandable route and they seem to be just doing fine… well except for Yahoo.
When at all possible try to choose a name containing at least two keywords. In my opinion, it’s better to start off in the positive than the negative, so pick up brownie points whenever possible. The Length
It is vital to choose a name that doesn’t cause any headaches. Don’t choose a long… exaggerated name! This is only going to have a negative impact on visitors before entering the site i.e. if they have to second guess the name you need to change the name. Generally speaking, it is a good idea to keep the domain name under 16 characters. (Trust me, your visitors will thank you subliminally)
Example: www.MrTCustomGolfClubAccessories.com ---- Bad
Example: www.MrTClubs.com --- Good
- - Keep name under 16 characters
- - Avoid (-) hyphens at all costs. (They make a website feel gimmicky and cheap)
- - Try to pick a name with two keywords
- - Pick something that makes you happy!